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NFL star Odell Beckham Jr. famously wore a Richard Mille watch whilst playing for the Browns. This watch has a bright orange strap, black case, and dial with orange markers. The reference number of this watch is RM-11-03. This isn’t the first time that a Richard Mille has been worn by a sportsman but usually, they’re worn in tennis and golf – not American football.
The chances are, this was worn by Beckham Jr. to promote the durability of the Richard Mille. It’s no secret that Richard Mille watches are borderline unbreakable – but for one to survive a football game speaks volumes about their design. Therefore, you could say this was a great marketing campaign.