NTH are quite simply a no-BS watch brand. They do not focus on a questionable backstory, celebrity endorsements, or marketing gimmicks. Instead, NTH watches are pretty much 100% centered around creating a good quality watch and selling it at a reasonable price.

The NTH website states “NTH Watches was founded with one simple guiding principle – sell a good product at a fair price, and back it up with outstanding service“. In all honesty, this is pretty much how the brand operates. Although I have no experience with their customer service department, their watches are certainly well made and priced at a point that is not too expensive.

Compared to other brands, NTH make original and legitimate dive watches that can withstand extreme depths. Nobody really has a style like the NTH Devilray, which in my opinion could only really be described as the futuristic evil cousin of the Seiko Monster.

Therefore, if you’re after a divers watch that doesn’t fit the traditional mold, yet isn’t outrageously loud and weird – the Devilray should certainly be on your watchlist.

Dial & Bezel

At first glance, you can see that the dial and bezel are fairly unique in appearance. The case size is 43mm, which is fairly standard for a modern divers watch and certainly not oversized. As with most watches at this price point, sapphire crystal is used to protect from any unwanted scratches. One difference is that the glass is slightly domed, a feature I have always personally liked.

It’s worth mentioning that the NTH Devilray is available in a variety of colors, not just grey. If this is too dull for you, there are some bright blues, oranges, and reds for sale at the same price.

One thing that is consistent throughout the designs is the orange minute’s hand. This not only sets the watch apart from other dive watches but also makes it easily distinguishable if you are quickly checking the time. Of course, the hands are well-lumed (talked about more later), so viewing the dial in the dark is no issue at all.

An unusual feature that we don’t normally see in dive watches is the two-tone bezel. The bezel has sharp edges which allows you to easily rotate it if you have wet hands.

Overall, it is a very well-designed and unique front to the watch.

Case & Caseback

Etched onto the case back is where the watch gets its name from – the Devil Ray itself. This logo is very original, as well as appropriate for the watch since it has a water resistance of 500 meters – a depth Devil Rays are very comfortable at. The caseback also displays the water resistance of the watch alongside the fact that it is an automatic and also uses sapphire glass.

The crown fits the theme of the watch well and also has a serrated edge just like the bezel. This edge makes the crown very easy to grip. The logo of the company (NTH) is etched onto the side of the crown just like we see from pretty much every other watchmaker (what else would you put there?).

In terms of case size, shape, and thickness, it is pretty much exactly what you would expect from a stainless steel dive watch. Made of 316L grade steel, the DevilRay is 14.5mm thick, which probably puts it very slightly above average size, but certainly not by a noticeable amount.

Specifications

Perhaps the main selling point of the NTH DevilRay is its value for money.

Whilst the watch does use a Seiko NH38 (or NH35 if you get the date version), other than this it is fairly high-spec for a dive watch under $1000. This is not to disparage the NH38 since it is a real workhorse of a movement. It is both reliable and a lot more accurate than people give it credit for. A 41-hour power reserve is also pretty decent for a movement of this price point as anything longer than this simply isn’t really necessary.

Looking at the image above, you can instantly see the quality of the lume. I didn’t even take this picture in a particularly dark room as you can still see the bracelet. Regardless of this – the lume still shows up extremely brightly. Further reading on the NTH website shows that this is Tritec Swiss Superluminova. As this is about as high-end as it gets in terms of lume, it’s no surprise that you get results like this.

Most impressive is the overall water resistance of the DevilRay. This is not just a dive watch that has been created for fashion purposes and is truly what you would expect. 500 meters water resistance is about as good as it gets, putting the DevilRay ahead of the likes of both the Rolex Submariner and Blancpain’s Fifty Fathoms. I have no desire to test out this resistance since I am not a diver, but for some people, this will be useful.

Where To Buy

Buying an NTH DevilRay depends on which country you are living in. There are different retailers for each region of the world as this is not a direct-to-consumer business.

Listed below are places to buy for each country:

It should also be noted that you’re sometimes able to pick up bargain NTH watches on eBay like I did. However, as NTH are a relatively small brand, you will likely have to wait a long time in order to find what you want.

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