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UFC double Champion Conor McGregor is a known watch enthusiast and has numerous high-profile watches in his collection, with some costing well over $1,000,000. In this picture, McGregor is wearing a Rolex Day-Date 40 Platinum watch.
This is more expensive compared to your typical Rolex watch. The reason for this is that it has a platinum case. Combined with the baby blue dial and diamond hours, it makes for a unique look. The reference for this particular watch is 228206.