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Actor Esco Jouley wears a neon green Casio G-Shock DW-6900 watch in the TV show, State Of The Union. In this show, they play Jay, who can clearly be seen wearing the watch whilst pouring coffee. This watch has a digital dial, neon strap, and case and generally looks pretty flamboyant.
Perhaps one of the biggest reasons for the success of G-Shock watches is actually down to their loud colors. Over the years, the G-Shock has earned a reputation for being in your face which is great for marketing!