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In The Spy Who Loved Me, James Bond wears a Seiko 0674 LC watch. This was a digital watch that has a pretty retro look about it and is visually similar to some of the Casio’s produced in this era during the 1970s.
During the 70s, the James Bond franchise had a thing for digital watches as the Pulsar was also featured at one point. This meant that unlike previous films, viewers could also afford the watches worn by 007.