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James Spader is seen wearing a Pepsi Rolex GMT-Master watch in the TV show, The Blacklist. In The Blacklist, he plays the role of an FBI informant named Raymond “Red” Reddington. The watch is most likely the 16710 model, however this has yet to be full verified.
This watch is nicknamed ‘Pepsi’ because of its color-scheme. It combines blue and red which are the iconic colors of the Pepsi brand. This isn’t exclusive to Rolex either. Over the years, many other watchmakers have released models with the Pepsi colors.
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