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French Youtube tech-head Jojol was seen wearing an Apple Watch 3 in one of his gadget videos. This comes with a custom leather-looking, tanned strap with a square, LCD screen. As seen in the still below, Jojol is clearly pointing towards the strap.
The Apple Watch was first released in 2015 and like many Apple products, has gone on to have a number of new releases, this being the third generation of the company’s smartwatch.