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Celebrity icon Kim Kardashian was seen wearing a Rolex Datejust watch whilst doing a spot of shopping. This isn’t an ordinary Datejust though, as it has a custom, diamond-encrusted bezel. As this photo is pretty old, the diamonds make sense which was part of Kim’s flashy socialite image at the time.

This watch also comes with a silver jubilee strap and pink dial. As it happens, the Kardashian clan seems to have a thing for Rolex’s, with her sister Khloe also owning a custom Datejust.

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