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In the 2007 zombie-horror movie, actress Milla Jovovich wears a black 30 lap Timex Ironman watch. This can be viewed in one scene where Jovovich looks at her Timex to look at a location on the map that it shows.
In this film, she plays the role of Alice who is literally fighting off hordes of zombies for her survival. You could argue that the rugged and durable nature of the Timex is ideal when trying to stay alive.
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