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US rap artist Soulja Boy was seen wearing an iced-out Cartier Santos watch. As seen, this watch was flooded with diamonds and there was no expense spared when it was customized. This watch is recognizable due to its unique bracelet design, as well as its skeleton dial. It seems that Soulja Boy is a big fan of diamonds and jewelry too, based on his outfit.
The reason why Soulja Boy can afford such nice watches is due to his success. Back in the day, he made millions with songs like Crank Dat which also sold millions of ringtones. After his fame had lessened, Soulja Boy invested his money in businesses and the rest is history.