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In the movie Die Another Day, James Bond wears an Omega Seamaster Professional watch. This watch is identical to the others that Pierce Brosnan wore and helped elevate the status of Omega due to its heavy association with the James Bond franchise.
It is also worth noting that this watch is 300 meters water resistant. The relevance of this is that during one iconic scene, James Bond literally parachutes away from an antarctic tsunami and lands unscathed. Due to the water, it would have come in handy had 007 eventually become submerged. Luckily, he didn’t.
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