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In the film The World Is Not Enough, James Bond wears an Omega Seamaster Professional watch. If you’ve noticed, this watch is featured in other Bond movies on Pierce Brosnan’s wrist. In fact, it’s the only watch in James Bond history to be worn in four consecutive movies.

This watch can be seen worn a few times throughout and shows a marked shift from other brands that were previously used by the franchise. As this film was released in 1999, product placement and endorsements were now in full swing.

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